Any business, large or small, can benefit from their own written and printed history. The in-depth story of how a business began, the people involved, the trials, tribulations, mistakes and successes all combine to give an extra, human dimension to what can be a one dimensional viewpoint. A business is not just a building with signage and offices – it is a living, breathing, organic entity with a life – past, present and future – of its own. To share that life is to connect with current and potential customers on a level that normal advertising cannot reach.
The business story can be an effective promotional tool, and potentially, a rewarding one.
Ongoing Web content is a constant requirement for most businesses. Creating 500 word grabs has become an industry in itself for some writers. A well-written, properly constructed business history of 60,000 – 70,000 words can provide a treasure trove of web content by extracting portions of the book. The sum of its parts could be worth far more than the whole.
“I commissioned Michael earlier this year to write the 50-year history of our family business. The process involved a lot of research and the interviewing of present and past staff and family members. The end result has been very satisfying and, from a marketing and promotional perspective, very successful. Following its official launch, the book’s initial print run of 500 has been selling so well that I will be re-ordering, and am also considering commissioning Michael for a second book.”
Jock Veenstra – ‘Against The Current’ , Spirit Australia Cruises